Newspaper article The Journal (Newcastle, England)

Digital Smes - How to Pitch for Growth Capital

Newspaper article The Journal (Newcastle, England)

Digital Smes - How to Pitch for Growth Capital

Article excerpt

Michael Vassallo, investment director at Maven Capital Partners has been advising SMEs for 15 years and has a particular focus on the tech sector. Here, he gives advice to fast growth tech companies on how they can secure the funding they need to reach their maximum potential.

Demonstrate your product or services meet a specific demand and have the ability to scale The most successful pitches, and the companies that we have invested in, start with the gap in the market and create a product specifically to meet that demand. When it comes to tech companies, we favour high-growth businesses which have a genuine potential to scale up.

Prepare a comprehensive business plan We cannot emphasise enough that to be successful in securing growth capital you must present a comprehensive business plan which includes detailed knowledge of the financials - margins, projected turnover growth, and importantly, cash flow. Detailed knowledge of the market is also significant - the opportunity, customers, competition and crucially, how you envisage the market evolving and the role your products and services will play. …

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