Newspaper article The Morning Bulletin (Rockhampton, Australia)

Korean Delegation Inspects Rocky; Proactive Invitation Showcases Region

Newspaper article The Morning Bulletin (Rockhampton, Australia)

Korean Delegation Inspects Rocky; Proactive Invitation Showcases Region

Article excerpt

Byline: Leighton Smith Leighton.Smith@capnews.com.au

FARMERS in the Rockhampton region are poised to cash in after a successful visit this week by a delegation from a major South Korean food company.

The exclusive visit by company representatives from Our Home, one of the most recognised food brands in South Korea, was coup for Rockhampton Regional Council's Economic Development team.

It was the result of a proactive invitation to showcase the region and explore the potential to establish an agricultural business.

With an annual turnover of $1.5 billion, Rockhampton Region Mayor Margaret Strelow acknowledged the importance of the region putting its best foot forward to impress the Our Home trade delegation.

"This is a major company who have capital at their disposal. It's about working out where they should invest to get the right produce to take home," Cr Strelow said.

During their visit, the delegation has visited a feedlot, cattle and chicken farms, Teys meatworks and also met with professional services and with government agencies.

Cr Strelow said the region's reputation as the beef capital of Australia needed to be capitalised on during this visit.

"If you're going to buy beef, why wouldn't you buy it from the 'Beef Capital of Australia' and all of the great things that symbolises?" she said.

"The message we're receiving now from several Korean and Chinese delegations is that the brands of Australia and Queensland are very strong and stand for clean food, clean air in Asian countries.

"We already export into Asia but there is so much more that we could do."

Cr Strelow said they had been working with real estate agents and the delegation visited potential properties to purchase but ruled out council setting aside land.

"Our job was the invitation, the show and tell and then letting private enterprise do what it does best. …

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