Newspaper article The Daily Mercury (Mackay, Australia)

Big on Diversifying Business; Name Only Thing That Has Changed

Newspaper article The Daily Mercury (Mackay, Australia)

Big on Diversifying Business; Name Only Thing That Has Changed

Article excerpt

Byline: Shakira Sellen shakira.sellen@dailymercury.com.au

EMBRACING the online realm and diversifying has paid off for a Moranbah-based business owner.

Now Melissa Westcott is making another change in her Mackay operation.

She opened her Victoria St business, Frederick's Showcase Space, in November 2015, running it in addition to Big on Shoes in Moranbah and her online store.

The Mackay store is now trading as Big on Shoes Mackay to be aligned with those other businesses.

"We made the call last year to change it and we've taken a lot of time to roll it out," Ms Westcott said.

"We're still the same business but no longer called Frederick's."

She said a trend was emerging in the way people paid for their online stock through the after pay system, which lets customers buy what they want and pay it off every fortnight over four equal installments.

The online store had been running for nine years, Ms Westcott said

"People are still very conservative with shoes," she said. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.