Newspaper article The Evening Standard (London, England)

Secrets of My Success; Gavin Haig Chief Executive, Belstaff

Newspaper article The Evening Standard (London, England)

Secrets of My Success; Gavin Haig Chief Executive, Belstaff

Article excerpt

Byline: Gavin Haig

What is Belstaff? Belstaff is a cool and very British lifestyle brand known for its iconic jackets and boots. We have 22 standalone shops globally, of which five are in the UK, as well as multiple concessions throughout the US, Europe and Japan.

What do you do? For most of the month I am based in New Bond Street, where we have our head office and a design studio above our flagship shop. I will have numerous meetings there to find out how latest designs are progressing, how successfully communications investments are paying off and whether our profits and sales are where they should be. For about a week in every month I travel to Munich, New York or Japan to meet smaller Belstaff teams based there. Twice a month I go to Venice to catch up with our product development and sourcing specialists there.

What do you like about it? I worked for listed luxury goods giant Richemont for nearly 20 years before joining Belstaff. I am now really enjoying being part of a smaller company where I have more time to focus on growing a brand and more time with customers rather than in presentations. I work with a hugely creative team who are producing great designs, including actress Liv Tyler who has collaborated with us on a number of collections, and love working with them. I have to say it feels great wearing a leather jacket and 1955 Trialmaster boots in the office a world away from the blue suit, blue tie and black brogues I wore while I was international managing director of Cartier, owned by Richemont.

What don't you like? Like at any global business it can be long hours. As much as it's fun to meet celebrity customers, attend showbiz parties and fashion shows, it can be tiring when you are sometimes attending events four nights a week after days of back-toback meetings.

Biggest break? I was born in deepest Cornwall but spent time in Singapore as a child as my parents were teachers out there for a while. …

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