Newspaper article The Evening Standard (London, England)

Kingpins; in Association with /Menswear to Strike It Lucky in the Style Stakes This Spring, All Lanes Lead to the Bowling Shirt. Emma McCarthy Is on to a Winner

Newspaper article The Evening Standard (London, England)

Kingpins; in Association with /Menswear to Strike It Lucky in the Style Stakes This Spring, All Lanes Lead to the Bowling Shirt. Emma McCarthy Is on to a Winner

Article excerpt

Byline: Emma McCarthy

BLOOMSBURY Bowling and All Star Lanes may be prime locations for your office night out but while the Coors Light may be cool there, as fashion destinations they're one pin short of a strike. As hotspots for Danny Zuko-a-likes to indulge their inner Rydell High fantasies, the capital's retro-themed bowling alleys are a hotbed of over-greased ducktail dos and slogan leather jackets picked up at the local charity shop for the occasion. So far, so naff. But step outside the (bowling) lane and into one of the capital's menswear meccas and you'll quickly find that one Fifties throwback has struck it lucky with modern man: the bowling shirt.

A slice of nostalgia which doesn't require a fancy dress code or a Saturday job in Ed's Diner, the bowling shirt is identifiable by its elbow-length sleeves, Cuban spread-collar and often loud team-colour-scheme stripes. And it helps that this all-American icon has received the blessing of the world of streetwear -- arguably the most influential forces in the fashionsphere right now.

Thanks to a legion of labels built upon seemingly limitless reserves of cool credibility and near-religious cult followings, this old-school staple's new school of fans are the same tastemakers who queue around the block for Palace's latest hyper-limited edition hoodie drop. Among the hottest collaborations seconds away from sell-out status include Supreme's Playboy bowling shirt and a classic style from HUF's capsule collection with The Pink Panther. Both unlikely icons of the skate world, perhaps, but it is these improbable pairings which prove the most compelling to hardcore collectors and in turn become the stuff of streetwear folklore. The fact that both of these partnerships also feature shirts in the of-the-moment shade of millennial pink will also do no harm to their social standing. …

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