Newspaper article Evening Gazette (Middlesbrough, England)

The Colewood Way; Advertisement Feature

Newspaper article Evening Gazette (Middlesbrough, England)

The Colewood Way; Advertisement Feature

Article excerpt

EVERY month national, international and local businesses trust digital marketing and development experts Colewood with PS5.5m worth of business.

That impressive statistic places Stockton-based Colewood - run by entrepreneur Travis Coleman and brothers Philip and Christopher Hankinson - at the very top of their game, and has made them a leading player in the fast-growing Teesside digital sector. But it doesn't even begin to tell the story of the company's success, which has attracted contracts from big names like RAC, Asda, Next and Confused.com.

This is the Colewood way, and Director Chris Hankinson's own route to the top is one that every teenager dreams of. From college to bedroom business to first contract, he is keen to tell as many young entrepreneurs as possible how it can be done.

"Teesside students will already realise how important skills and qualifications can be, and that is always at the top of the list," he said.

Travis "But I would encourage any young Teessiders with a great idea to stick with it, get the right guidance and follow their dream," he said.

were "His own path to the top might be the best example of all. After being brought up in Guisborough and tweet," "was studying for his A-levels at Prior Pursglove College, he went to work for a digital agency until, when he was only 18, his brother Phil suggested they team up and form their own company.

corners abroad. " tools cost our In the spirit of so many Teesside entrepreneurs, the siblings started work from a back bedroom. They got their mum to drive them to PC World at Teesside Park and used a PS5,000 bank loan to help pay for two laptops and a couple of mobile phones and had built a strong reputation before teaming up with a Travis Coleman at Colewood after the two companies were doing work for the same client.

"Colewood was offering digital marketing services before the first tweet," said Chris.

"But we had always seen there was a huge opportunity in the sector and unlike other many other agencies, we did not want to cut corners and go down the route of outsourcing any of our services abroad.

"Instead we refined our processes and developed innovative tools that allow us to offer the most cost efficient solution possible for our sector. We now boast impressive cutting edge tools that gave us a significant edge over our competition.

"It has allowed us to scale our business without demanding long-term contracts from our clients.

"Those principles still apply to how we deal with our clients now. People want honesty, so any improvements we might suggest are always backed up by clear data to show people where they might be going wrong and how we can help them by solving those problems.

"That's the way Teesside has been built and how its businesses still grow today - genuine people working for good companies to help the region prosper. …

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