Newspaper article The Queensland Times (Ipswich, Australia)

Springfield Push Paid off for Next Mayor

Newspaper article The Queensland Times (Ipswich, Australia)

Springfield Push Paid off for Next Mayor

Article excerpt

SPRINGFIELD and surrounding suburbs was a key battleground in Cr Andrew Antoniolli's win in the mayoral by-election.

Cr Antoniolli picked up more than 32% of the vote at three key Springfield area booths where his pitch to young families resonated.

"We understood the demographic of a large population east of Bundamba Creek and we realised those people had a penchant for using social media as their information source," he said.

"The most important thing we put there, to be honest, was my face.

"I had somebody come up to me in Robelle Domain and say 'oh, you're the 'other guy'.

"It was quite telling because he basically said 'now I have a choice' so he started to talk to me about what I was going to do.

Cr Antoniolli inundated the area with election signs and hit the pavement.

"I went out to shopping centres and railway stations and that was quite gruelling at the stations, particularly early on cold mornings," he said.

"We targeted some big park and ride stations and I picked that up from state MPs who do that style of grass roots canvassing. …

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