Newspaper article The Chronicle (Toowoomba, Australia)

Tourist Body Pushes Ahead; 100 Signed Up as Website Launches

Newspaper article The Chronicle (Toowoomba, Australia)

Tourist Body Pushes Ahead; 100 Signed Up as Website Launches

Article excerpt

Byline: Tom Gillespie tom.gillespie@thechronicle.com.au

THE John Wagner-backed Tourism Darling Downs has already hit the 100-member mark, just three months after launching.

CEO Ruth Wetmore said she hoped to continue the positive growth of the tourist organisation after the launch of its website, visitdarlingdowns.com.au, on Friday.

Laying out a vision for experience-based tourism in the region, Ms Wetmore said the not-for-profit organisation would take its membership drive to a new level in the near future.

"We've got five new members in the past two days (and) we have not yet made a single outbound call," she said.

"Our next step is to meet with the councils to see what we can do for them.

"There are some particular marketing things we'd like to do.

"I see our role as promoting the region, which we're going to do more aggressively now.

"We're going to be doing more sessions and masterclasses.

"It's about getting more members on board, because we can add value to all businesses, even if they weren't originally in tourism. …

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