Newspaper article The Morning Bulletin (Rockhampton, Australia)

Silly Solly's Makes a CQ Discount Store Comeback

Newspaper article The Morning Bulletin (Rockhampton, Australia)

Silly Solly's Makes a CQ Discount Store Comeback

Article excerpt

Byline: Frazer Pearce


Silly Solly's Nothing Over $5 stores will offer a full range including clothing, homewares, confectionery, food lines, hardware, toys.

First store opens Oct 26 at Kirkwood Shopping Centre, Gladstone

Two more stores to open in Rockhampton and Yeppoon within weeks with plans for 20 stores.

Nothing will be priced over $5

SILLY Solly's is back in Central Queensland - and so are those rapid-fire television advertisements.

Seventeen years after the 40-store discount variety chain was sold to the Warehouse Group in a multi-million dollar deal, the name is making a comeback, with three Silly Solly's outlets opening in Rockhampton, Yeppoon and Gladstone employing between 20 to 30 staff.

The added dimension to the iconic brand name will be "a nothing over $5" guarantee.

Solly Stanton, the Rockhampton businessman behind the chain name, is teaming up as a consultant for new Silly Solly's Nothing Over $5 owner Brad Walton (of Brad's Bargain Box fame).

If the new Silly Solly's concept is successful they plan to open 20 stores across Queensland over the next two years, targeting centres that formerly had Silly Solly's outlets.

"The time is right," a pumped up Mr Stanton said in Rockhampton yesterday.

"People have been hurting for a long time. Solly is back and you'll never pay full price again.

"Four or five years ago Kmart was selling t-shirts for $15, now they're $5 ... Maccas are selling $1 burgers.

"But the online trade hasn't come down. That's what makes this unique.

"No-one is doing this type of thing."

The Silly Solly's Gladstone store at the Kirkwood Shopping Centre and the Rockhampton site at Northside Plaza (opposite Malouf Pharmacies) will open within weeks while the store at Keppel Bay Plaza is set to open in November.

The Keppel Bay Plaza store will take up the old post office space plus three other shops while a larger store will be provided at Northside Plaza after Christmas. …

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