Newspaper article The Journal (Newcastle, England)

Why It's Not So Cheap to Eat Junk after All

Newspaper article The Journal (Newcastle, England)

Why It's Not So Cheap to Eat Junk after All

Article excerpt

IS it more expensive to eat healthily? Not according to online healthy retailer Musclefood.com which has been doing a bit of research.

It has picked six so-called 'superfoods' - those full of vitamins and minerals - and compared their prices with those of some unhealthy snacks.

With resort to MYSUPERMARKET, the price comparison website, the Musclefood folk compared the lowest prices - as listed on October 10 - of a dozen foodstuffs.

In one basket they put lentils, eggs, avocado, broccoli, oranges and almonds.

In the other went jam doughnuts, breakfast bars, chocolate cereal, chocolate cream biscuits, orange fizzy drink and a multipack of crisps.

No prizes for working out which basket gets the Musclefood seal of approval.

They paired items from each basket and came up with six comparisons.

Superfood red lentils (69p for 500g) were set against the doughnuts (65p for five); eggs (PS1.65 for 12 free range) against breakfast bars (PS1.99 for six); and avocado (PS1.80 for four) against the chocolate cereal (PS2 for a 510g box).

Broccoli (43p for 350g) was put against the biscuits (45p for 296g); oranges (95p for six) against the fizzy drink (PS1.25 for 420ml); and almonds (PS1.70 for 200g) against the crisps (PS1.50 for six packets).

Darren Beale, of Musclefood.com, said: "Most consumers have heard the argument that junk food is popular because eating healthily is expensive.

"But as these foods prove, that is simply not the case.

"There are plenty of affordable options available that are as nutritional as they are cheap.

"There are lots more than we're listed but our examples will give shoppers a good idea of the healthier choices they can make and for how little.

"Whilst these foods aren't exactly going to be new to anyone, you might be surprised at just how many nutritional benefits some of these fruits, vegetables and grains contain.

"If you're starting to feel the strain on your wallet, don't immediately turn to cheap fatty foods.

"Pick up a pack of eggs or some lentils instead, and you'll soon realise that eating healthily on the cheap is easier than you might have first thought. …

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