Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Rallying the Call for Business; Why We Must Keep the WRC

Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Rallying the Call for Business; Why We Must Keep the WRC

Article excerpt




THE World Rally Championship has been run and won for 2017, with the Coffs Coast again hosting the final round of the year, and what another resounding success for the organisers, competitors and locals alike.

Why is this event so important to the business and general community?

Here are some quick facts provided by Rally Australia:

Spectators (which do not include spectators on private properties) were 63,415 over the event period.

Based on 2016 figures (which is likely to increase in 2017), the economic benefit to the Coffs Coast region was $14.8million.

Accommodation bed nights will exceed 33,000, and this is for the rally week only, not including any pre- or post-event nights by teams or officials.

Here is where it gets real exciting for the area


More than 1000 hours of broadcast footage went out across channels of numerous national broadcasters, including Fox Sports, featuring the Coffs Coast.

This was broadcast to more than 50 countries and more than 37million viewers with eyes on the Coffs Coast (no other event gives Coffs Harbour and the Coffs Coast this level of international exposure). If you didn't get a chance to see a replay on television it showcased the area's incredible beauty and a place that any international tourist would want to put on their itinerary.

There was a local audience of 50,000.

The hospitality and accommodation businesses have be overwhelmingly thrilled by the patronage this year.

One popular local restaurateur gave feedback that they had to do two settings each night just to serve the bookings inquiries, and it is unequivocally the best income week they have experienced.

If you happened to head past the recently completed Jetty Foreshores beautification Stages 2-4, you would have seen locals and visitors alike making great use of this new space during Rally week. …

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