Newspaper article The Daily Mercury (Mackay, Australia)

Clubs Benefit despite Change

Newspaper article The Daily Mercury (Mackay, Australia)

Clubs Benefit despite Change

Article excerpt

Byline: Troy Kippen troy.kippen@dailymercury.com.au

AMART Sports in Mackay is no more, with the parent company Super Retail Group rebranding all of its 65 stores to Rebel Sports.

Mackay's Amart Sports outlet had been at Mt Pleasant for more than a decade, but late in October the signs came down and were replaced with the Rebel logo.

It was the first time that Mackay residents got to see what Rebel retail has to offer.

Rebel was Super Retail Groups' more upmarket retailer with more high-end sporting apparel and equipment, but never had a store in Mackay.

With the rebranding, the new-look store will offer a range of brands shoppers would find at both ends of the market.

According to store manager Jenny Clarke, no brands have been discontinued but more products have been added to the Mackay store's stocks.

"At this stage its a simple change in signs and uniforms," Ms Clarke said.

"We are taking the best of both brands and blending them. …

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