Newspaper article Daily News (Warwick, Australia)

Christmas Supershoppers; Your Guide to Making the Most of the Busy Shopping Scene This Festive Season

Newspaper article Daily News (Warwick, Australia)

Christmas Supershoppers; Your Guide to Making the Most of the Busy Shopping Scene This Festive Season

Article excerpt

PEOPLE around the world have transformed into 'supershoppers' seemingly overnight, thanks to instant access to unlimited inspiration and information. Thinkwithgoogle.com have uncovered the traits that define this new supershopper. Here's how to capture their attention this holiday season.

We all have that friend -- the one who somehow knows the latest brands, the season's must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does she (or he) do it?

Today, we can all be that friend. Supershoppers are a new breed. They're savvy mobile users who are open to new products and brands. They're

constantly on a quest for the best. And they keep on shopping well after the holiday crowds have dissipated.

They keep their options open

In previous years, more than 50 per cent of holiday shoppers said they were open to purchasing from new retailers. This is especially true online. More than three-quarters of smartphone shoppers who generally go to the same physical stores, are very open to new retailers and brands online. Mobile makes it easy to explore an abundance of options no matter when or where someone is shopping. In fact, after searching on Google, 76 per cent of mobile shoppers have changed their mind about which retailer or brand to purchase from.

Mobile is their muse

It used to be that shoppers would thumb through catalogues or stare longingly at the holiday window displays, but mobile is now the supershopper's go-to source for inspiration. Sixty-four per cent of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.

But they're not only making purchase decisions, they're discovering new brands and products along the way: More than half of smartphone users have discovered a new company or product when conducting a search on their phones. …

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