Newspaper article The Queensland Times (Ipswich, Australia)

When Business Is Quiet - Get Busy

Newspaper article The Queensland Times (Ipswich, Australia)

When Business Is Quiet - Get Busy

Article excerpt

WITH the drop in retail trading that invariably follows Christmas and the new year sales, it's an opportune time to get your small business digitally sorted.

Our latest research on small and medium-sized enterprises shows that those who use digital tools report higher levels of business confidence.

If you're unsure where to start, add the following to your to-do list:

Tidy your website. Complete a quick information audit to ensure your site is up-to-date and amend the outdated sections.

Quick ways to refresh your site include uploading some new photos and rewriting your company blurb.

If you have a little more time, refresh the home page to give it a new look.

Also, research latest trends for inspiration and to understand what consumers look for.

Boost your social media presence. Our research shows social media is the most popular digital method SMEs use to reach new customers, followed by email marketing and search engine optimisation. …

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