Newspaper article Fraser Coast Chronicle (Hervey Bay, Australia)

The Voice of New Consumers; People Are Forging a New Relationship with Technology, Writes Google's Sara Kleinberg

Newspaper article Fraser Coast Chronicle (Hervey Bay, Australia)

The Voice of New Consumers; People Are Forging a New Relationship with Technology, Writes Google's Sara Kleinberg

Article excerpt

IF YOU'VE spent any time online or watching TV in the past couple of months, you've undoubtedly seen ads for voice-activated speakers.

If the holiday season is any indication, more people than ever will be using voice-activated speakers in 2018.

We were interested to know why and how consumers are using their new devices, so we surveyed more than 1500 people who own Google Home or Amazon Echo voice-activated speakers.

The data is telling. It indicates that people's relationship with technology is shifting -- fast.

What we found is that people are not only learning how to use the devices, they're weaving them into their lives and daily routines. In some instances, they're forging a new kind of bond with technology, one that's often much more personal than in the past.

A natural relationship

As more people invite assistive technology into their lives and homes, many expect a more seamless and efficient experience. These speakers are making that possible.

"Voice is a more natural way of interacting than typing and using your thumbs," one person told us.

In fact, being able to talk to the device is leading to a more personal relationship with technology.

We were surprised to find that despite the newness of the technology, many people were already quite comfortable with it. Fifty-three per cent of people who own a voice-activated speaker said it felt natural speaking to it, with many saying it felt like talking to a friend.

Several respondents told us they were saying "please" and "thank you" to their devices -- something we've also seen in Google Home queries.

In the moment

People have also noticed that being able to talk to their voice-activated speaker doesn't pull them out of the moment.

"It's a good option for moving away from screen time. A different way to get information and not be glued to a screen," one person told us.

That's one reason the majority of owners place their devices in common areas such as living rooms. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.