Newspaper article Evening Gazette (Middlesbrough, England)

PERFECT IS DONE DYING TO Change Your Hair Colour? Whether You Want to Go Darker or Are Reaching for the Bleach, Katie WRIGHT Reveals What You Need to Know before You Take the Plunge

Newspaper article Evening Gazette (Middlesbrough, England)

PERFECT IS DONE DYING TO Change Your Hair Colour? Whether You Want to Go Darker or Are Reaching for the Bleach, Katie WRIGHT Reveals What You Need to Know before You Take the Plunge

Article excerpt

NEW year, new... hair? If the dawn of 2018 has got you itching to switch up the shade of your tresses, we say go for it - but don't rush in without carefully considering your options.

"Any change in hair colour should have a thorough consultation with a professional, so we can manage your expectations and let you know what we think is achievable," says Jack Howard, expert colourist at Paul Edmonds Salon London for L'Oreal Professionnel.

"Many people don't realise that getting to your perfect colour is a journey and cannot be achieved in one hair appointment - and definitely not in one at home box colour."

What would happen if you did decide to grab the first dye kit that takes your fancy and whack it on your barnet? "Well, best of luck, but be aware of mismatched roots, patchy colour, breakage, bad results... the list could go on!" Jack warns.

"There are so many things that can go wrong with at-home hair colouring."

Will you go blonde " The colourist is keen to help avoid dye-job disasters, so here, he sets out the three things you should always take into account when choosing a new hue, and how a professional can get you there, no matter what your base colour is..

1 YOUR HAIR CONDITION "CONDITION is key," Jack says.

"Although we have amazing colours and hair-strengthening bonding products - Red hair be an option which can be added during the colouring process - if the hair is not great, we need to start working on the health before we start a colourchange journey. "Nothing looks worse than unhealthy, damaged, broken hair."

2 COLOUR UPKEEP "FOR me, whenever considering a colour change, I like to advise clients of ongoing cost, upkeep and time commitment, could so there's a general overview of what it means to change your colour and keep your desired new shade," says Jack.

Going back to get your roots done every six weeks isn't cheap, so make sure you know what the upkeep will cost before you take the plunge.

3 YOUR HAIR AND SKIN COLOUR THIS is one area where Jack isn't so prescriptive: "There was a time when skin colour always came into the equation, but when people are looking at extreme changes, quite often it becomes statement hair and that doesn't follow the same rules! …

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