Newspaper article The Journal (Newcastle, England)

The Sky Is the Limit for the Eagles - and British Basketball

Newspaper article The Journal (Newcastle, England)

The Sky Is the Limit for the Eagles - and British Basketball

Article excerpt

PAUL Blake believes there has never been a better time to capture the unique brand that is British basketball - and is determined Newcastle Eagles will remain centre stage.

Live British Basketball League action is more easily accessible than at any time in the last 25 years.

Former BBL chairman Blake insists the decision to push the thrills and spills of the domestic game to as many free-to-air platforms as possible is the way forward.

He said: "I can still remember the Sky Sports coverage of the BBL when I first became involved with the Eagles and it was fantastic at the time.

"However, back then we were limited to looking for deals with a very small number of satellite and terrestrial channels.

"The opportunities to open up the BBL to a wider audience were few and far between and down the years we have tried a number of different approaches.

"Right now the league's commercial director is doing a great job brokering deals with various broadcast and online platforms and fans are spoilt for choice.

"It is the BBL's mission to move our sport on to as many platforms as possible on a non-exclusive basis and I'm right behind that." Only last week the BBL signed a deal until the end of the current season with Free-Sports - the new free-to-air channel available via Freeview, Sky, FreeSat, Talk Talk and BT.

Last weekend's BBL Cup final was shown live on the BBC red button, BBC Sport website and BBC app.

The game was also streamed via UNILAD's Facebook page and the subscription channel LiveBasketball. tv.

BBL Commercial Director Bob Hope said: "We have never had such a diverse range of media partners showcasing the Trophy final, the league and British basketball.

"The fact the 2018 Cup Final was more accessible than any event ever staged by the BBL is fantastic news for fans.

"Hopefully, it will assist us in attracting even more new supporters. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.