Newspaper article The Evening Standard (London, England)

The Brits Are Special but the Real Trick Is Nurturing the Next Wave of Creative Talent

Newspaper article The Evening Standard (London, England)

The Brits Are Special but the Real Trick Is Nurturing the Next Wave of Creative Talent

Article excerpt

Byline: Ayesha Hazarika

I'VE always loved the Brit Awards ever since I bought Smash Hits. You never know what you're going to get. A punch up? Bizarre speeches? Weird political stunts? It's a bit like the Labour Party conference. It's the biggest night of the year for the British music industry and attracts the hottest artists and executives from around the world.

British music is riding high. We are the biggest exporter of recorded music in the world after the US, accounting for one in every eight albums purchased around the world. Creative industries are now worth PS92 billion and could be an economic lifeline post-Brexit because we create unique "musthave" artistic products that the rest of the world wants to buy. So it's vital that future trade negotiations maintain vital intellectual property rights, especially in India, China and Brazil, and our musicians, artists and other talent must be able to move easily around Europe for work when we leave the EU.

Imagine the headache of managing a huge orchestra and having visa dramas and travel restrictions? But as we watch the glitz and glamour of the Brits tonight it's easy to forget about the essential elements behind all the commercial success the music and fresh talent. Without a strong pipeline of talent feeding the music industry, it wouldn't exist. Finding, nurturing and developing tomorrow's talent is vital. And you can't just leave it to luck. Where is our next Stormzy or Dua Lipa? They may well be at the worldfamous Brit school in Croydon, which is funded by money raised by the Brit Awards and which gives young people a free education which specialises in the arts and the creative industries.

The school has produced global superstars such as Adele, Amy Winehouse and Jessie J but also provides high-quality skills for those who want to work behind the scenes in music, film, theatre, television, games or the broader arts. …

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