Newspaper article Gympie Times, The Qld.

Exporter Has Sights on Asia; Will 2018 Be Nolan's Breakthrough Year?

Newspaper article Gympie Times, The Qld.

Exporter Has Sights on Asia; Will 2018 Be Nolan's Breakthrough Year?

Article excerpt

Byline: Agribusiness View at

GYMPIE export business Nolan Meats' push into the Asia Pacific region has been featured in an agribusiness article on the Business News and Analysis website

The Nolans' 60-year domestic and international success story these days specialises in young grain-fed beef. The business is run by Terry, Tony and Michael Nolan, sons of founders Pat and Marie Nolan.

"Continuity includes everything from being family owned and Gympie headquartered to gradually building up a vertical integrated business so we can control quality throughout our supply chain," company co-director Terry Nolan says in the article.

It's these same old-fashioned traits that enable flexibility and the full traceability of product demanded by local and international consumers, especially in the rapidly expanding Asia Pacific market, the article reads. However, another big concern for the Nolans is embedding efficiencies into those processes.

"As people become more affluent in countries like Indonesia, Malaysia and China, they're increasing the protein in their diet," Terry said.

"We know that unless we're efficient, competitor proteins like salmon, chicken or pork could challenge our beef market share."

Efficiency takes many forms at Nolan Meats. One priority is matching cattle breeds to the environment rather than just following market trends. Terry gives the example of intramuscular fat, or marbling, in beef.

"It's very popular at the moment but generally comes from temperate climate breeds of cattle. Gympie's sub-tropical, so we use breeds that are environment friendly and look for opportunities or niches that suit our style of yearling beef as opposed to trying to market beef from the older, fatter, temperate breeds."

Tony adds that the Nolans believe in using young animals that grow fast. Such a technique uses less resources, making the end product more efficient and environmentally sustainable.

For the Nolans, sustainability also means limiting wastage.

"One of our main efficiency measures is maximising carcass utilisation," Tony says.

"For us, it's all equally high-value product. …

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