Newspaper article The Florida Times Union

Ford's 4Q, Full-Year Earnings Increase

Newspaper article The Florida Times Union

Ford's 4Q, Full-Year Earnings Increase

Article excerpt

By DeeAnn Durbin

AP Auto Writer

DEARBORN, Mich. | Ford Motor Co. reported higher fourthquarter and fullyear earnings Wednesday, but the mood was subdued as the company warned that it's facing a tough year.

Sales in North America - responsible for 89 percent of Ford's pretax profits in 2017 - are slowing down after reaching record highs, so Ford will have to fight harder to hold onto its share of that market. Rising interest rates will impact profits at Ford's credit arm.

Ford says it's facing big losses in its mobility unit, which plans to start testing selfdriving vehicles in multiple cities this year.

And the company continues to be hurt by rising costs for steel and aluminum, which accounted for a $1.2 billion hit to its 2017 earnings. Ford spends around $10 billion on commodities each year; steel and aluminum make up twothirds of that total.

Ford Chief Financial Officer Bob Shanks said the company might be able to absorb those hits if it were leaner and nimbler. Ford ended 2017 with a 6 percent adjusted operating margin and expects that to fall this year, far from its goal of achieving an 8 percent margin. By contrast, its chief rival General Motors Co. reported a 7.5 percent adjusted operating margin in the third quarter.

"It's very, very clear that we have to improve the fitness of the company," Shanks told reporters Wednesday.

Ford CEO Jim Hackett said the company has teams in place figuring out plans to pare billions in costs. It wants to cut vehicle engineering costs, for example, and simplify manufacturing by offering customers fewer ways to order popular vehicles like the Ford Escape SUV. Hackett also said the company believes it can chop marketing costs by targeting customers more effectively.

Ford has said it wants to cut $14 billion in costs by 2022. But on a conference call, analysts expressed frustration with the scant details Hackett has provided so far.

"What's taking the time is we're going through and doing all the factbased work to find out where the biggest opportunities are," Hackett said. "The more time I've gotten with it, the more hopeful and clear it's becoming to me about where we can find the savings. …

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