Newspaper article The Evening Standard (London, England)

It's a Spring Thing: The Dress Londoners Are Lining Up For

Newspaper article The Evening Standard (London, England)

It's a Spring Thing: The Dress Londoners Are Lining Up For

Article excerpt

Byline: Karen Dacre What to wear

I RECENTLY emerged from 10 months spent living under a boulder (albeit a cuddly one with podgy arms and an Aptamil habit) to discover that floaty floral dresses have replaced slouchy wide-leg trousers and a roll-neck as London's collective workwear uniform. Seen breezing in and out of conference rooms, swooshing under overcoats and disappearing into Tube carriages, a long dress that falls below the calf has been busy putting roots down amid the city's commuter landscape, and now it's in full bloom.

The emergence of this trend as an everyday occurrence is unexpected. Not least because the Beast from the East threatens to keep us prisoners in our puffers until April is out. But because, where London women are concerned, the wholesome girl-at-teaparty look is, frankly, a little bit twee.

And yet it seems we can't get enough. Proof of this dress's appeal comes via micro retailer Kitri, which has been inundated with requests for its "Gabriella" pleated shirt dress. Currently sold out with a waiting list of more than a thousand, the dress -- yours for PS145 -- is proving irresistible to London's workforce, who are mad keen on ditching their beloved office track pants and roll-neck sweaters in its favour. It's also beguiling those in the fashion industry, with editors and stylists taking to Instagram to demonstrate how they wear theirs.

Similar dresses -- always long, always flowery -- from the likes of Zara and & Other Stories are enjoying similar success. While at the other end of the market, long dresses from Balenciaga -- which kick-started this trend -- and Mother of Pearl are making waves.

This dress style is winning praise after hours too. Particularly among the fashion crowd, who have given up waiting for the weather to turn in order to rock their spring attire.

I'm not quite there yet. Despite a brief encounter in the fitting room of Zara, the floral dress and I have yet to forge a friendship. …

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