Newspaper article News Mail Bundaberg Qld.

Marketing Expert in Bundy; Damian Morgan to Host Workshops This Week to Help Businesses

Newspaper article News Mail Bundaberg Qld.

Marketing Expert in Bundy; Damian Morgan to Host Workshops This Week to Help Businesses

Article excerpt

THE NewsMail spoke with Damian Morgan ahead of his upcoming visit to Bundaberg.

He is a MBA-qualified management consultant and company director specialising in the development of strategic sales and marketing programs for national brands and government departments.

Damian has rare skills in the art and science of marketing, and over the past five years he has also led workshops for more than a thousand small businesses, making him one of Australia's most seasoned and sought-after business speakers.

Born and raised on a remote cattle property in western Queensland, he proudly takes a practical, "no-bull" approach to sales and marketing, and this refreshing approach has won fans at conferences across Australia, New Zealand and South East Asia.

Why should a Bundaberg business go to this seminar?

Firstly, most small businesses typically are good at what they do, but one of the weaknesses is they are not as good as promoting themselves as corporations are. Being the best kept secret in town is a common problem. The seminar provides the opportunity to stop for 45 minutes, review their current marketing and look for ways to improve it, no matter what type of marketing they're doing.

Bundaberg has a diverse range of businesses, from those working the land through to car dealers and real estate agents. Will this seminar help people across diverse workplaces?

Every business has a tailored program and fundamentals they need to look at.

We walk them through a process to review their current model of marketing and share case studies from all different industries, from health to retail and agriculture.

Social media has grown in leaps and bounds over the past five years or so. What would you say to people who believe they have their marketing covered through avenues like Facebook and Instagram?

It's certainly part of the mix, but it's high risk to be exclusively on social media. …

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