Newspaper article Evening Chronicle (Newcastle, England)

Power Plants; Vloggers Henry Firth and Ian Theasby Tell PRUDENCE WADE about Their Mission to Make Plant-Based Eating Simpler for All

Newspaper article Evening Chronicle (Newcastle, England)

Power Plants; Vloggers Henry Firth and Ian Theasby Tell PRUDENCE WADE about Their Mission to Make Plant-Based Eating Simpler for All

Article excerpt

Byline: PRUDENCE WADE

VEGANISM has been on something of a PR rollercoaster in recent years. Not that long ago it was the remit of shoeless hippies then, as it crept closer to the mainstream, it was seized by the young and rich of Instagram.

But why shouldn't it be for everyone? That's what Henry Firth and Ian Theasby, the duo behind BOSH!, think. They aren't here to take down Insta-vegans, nor are they fighting meat-eaters. Instead, they just want to show people that the plant-based lifestyle can be easy, tasty, and totally non-judgemental.

BOSH! started life as a wildly popular online video series, and now the pals and business partners are taking the next step with a cookbook.

Ian became vegan first, and says: "To be honest, it wasn't easy to begin with, but it has proven to be the best thing I've ever done."

Henry jokes: "I thought it was ridiculous! We were living together at the time and I was eating a lot of meat.

"I remember him cooking these disgraceful curries and telling me they were vegan - they didn't look appealing at all."

However, it didn't take long for Henry to get involved. Like many people, it was a Netflix documentary that changed his mind.

"We watched Cowspiracy together and it was like a switch flipped in my brain," he says.

The former Sheffield school friends had worked together before, and decided their newest venture would be vegan cooking and so BOSH! was born in 2016.

Unlike many Insta-vegans, the guys are far from militant. "We're not advocates for the whole world going vegan, we just want people to eat more plants. That's our message," Henry states.

Thankfully, they're not alone in wanting to help give veganism a new name. "I think more and more, it's fine to be vegan, to have a vegan meal, and to be friends with vegans. …

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