Newspaper article The Evening Standard (London, England)

Pins and Needles; TRENDS with Sale of Men's Jewellery on the Up in the Capital, Earrings Emerge as Toys for the Most Stylish Boys, Says Karen Dacre

Newspaper article The Evening Standard (London, England)

Pins and Needles; TRENDS with Sale of Men's Jewellery on the Up in the Capital, Earrings Emerge as Toys for the Most Stylish Boys, Says Karen Dacre

Article excerpt

Byline: Karen Dacre

FOR men certainly, the practice of piercing has long been an off-the-radar act. We all know someone who has woken up after one too many to find a stick of plated silver stabbed through his eyebrow and have friends who, en route out of the closet, chose a delicate right ear piercing to stand as a quiet symbol of their sexuality. In 2018, with gender and sexuality no longer considered in binary terms, piercing has migrated to a more mainstream place, with statement earrings positioned in whichever ear and position they fancy very much standard for straight and gay men and women. Take a look across the packed tables of your local pub beer garden and you'll see this heavy metal moment in action. From studs to matt platinum hoops to George Michael tribute crosses, earrings are the boys' toys of the moment.

Not surprisingly, earrings have long proved popular with male FPs see David Essex circa 1976 and Elton John, by all accounts still standing in his earmongery (notably in this month's issue of Vogue). Fast forward to today and it's ASAP Rocky, Years & Years singer Olly Alexander, Professor Green and the club kid turned fashion designer Charles Jeffrey who are the poster boys for the look.

Continued on Page 26 Continued from Page 25 The knock-on effect of this is a significant new category within the jewellery offering carried by department stores and, of course, a boost in sales.

Liberty, which has seen a 26 per cent increase in demand for men's jewellery, is a fine example. This month the store welcomes Maria Black's men's offering to its remit and counts All Blues and Tom Wood among its most successful men's brands.

Online retailer FarFetch.com is equally on point with its jewellery offering and is keeping up with demand by offering earrings for men across a broad range of price points. …

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