Newspaper article Evening Chronicle (Newcastle, England)

Kia Is Sharper Than Ever

Newspaper article Evening Chronicle (Newcastle, England)

Kia Is Sharper Than Ever

Article excerpt

Byline: ENDA MULLEN

WHEN I first started driving Kia cars around 15 years ago they were cheap and cheerful alternatives to European and Japanese mainstream offerings.

Essentially they were what were traditionally referred to as bargain buys and aimed at people who weren't too bothered about badges and just wanted to get around on four wheels as cheaply as possible.

They got progressively better, though, and occasionally Kia would make big leaps in terms of quality and style, particularly with SUVs like the Sorento and Sportage.

In addition Kia reached the point where the cars being produced were pretty much on a par with those rivals they once sought to ape but undercut.

There's no doubting the Stinger is a striking-looking vehicle and it represents a pretty major departure for the Korean car maker from its traditional line-up.

The Stinger also represents a big leap in that it is hoping to be a challenger to premium German models like the BMW 4 Series and the Audi A5 Sportback.

As far as looks go it ticks plenty of boxes and is sleek, elegant and stylish.

It has hints of the Optima but to my mind also looks like the kind of car Saab might be making now if it hadn't gone to the wall.

While it might not be quirky as such, it's certainly different and definitely appealing.

Kia made a shrewd move in appointing former Audi design supremo Peter Schreyer some time back and the Stinger represents the pinnacle of his achievements so far.

Engineering expertise, meanwhile, has come from Albert Biermann, who previously worked for BMW's M division. So, one can conclude that Kia really mean business as far as the Stinger is concerned. Have they managed it? I would say yes.

Step inside the Stinger and you are greeted with a plush and welcoming environment. …

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