Newspaper article News Mail Bundaberg Qld.

Belief in Brewing Gets Ginger Town Fizzing; Care and Attention to Detail Has Worked at Bundaberg Brewed Drinks for 50 Wonderful Years

Newspaper article News Mail Bundaberg Qld.

Belief in Brewing Gets Ginger Town Fizzing; Care and Attention to Detail Has Worked at Bundaberg Brewed Drinks for 50 Wonderful Years

Article excerpt

Byline: Kirsten Williams

CLIFF Fleming is a humble man, unassuming and yet articulate and poised.

Traits that have served him well in business in Bundaberg for the past 50 years.

He has seen Bundaberg change during that time, from rural farmlands, predominantly producing sugar cane, into a diverse regional city that's thriving on new business that extends beyond local markets.

His belief in brewing with quality ingredients from local producers to produce the now famous Bundaberg Ginger Beer has identified him as one of the new pioneers of business in the region.

Cliff and his father bought the already established soft drink company in 1968 and operated as Electra Breweries as a Tarax franchise, then a little later, a Schweppes franchise.

Many soft drink companies early on stopped the manufacture of fermented products in favour of producing essence-based products, so he decided to work on developing a controlled method of fermentation for his now famous brews, especially ginger beer.

It's this fermentation process that is an integral part of the Bundaberg brewing process and key to producing the rich flavour of each brew.

As Cliff explains: "It's our point of difference in a market that became one of supplying refrigeration and post mix, and we're proud of it."

So why Bundaberg?

During the early years it was difficult to source local produce with Bundaberg being a predominantly sugar town but he saw the benefit of growing locally and Bundaberg provided many opportunities for growing and developing ginger.

"We've made it a ginger town," Cliff said.

"It was business first, then the ginger.

"The decision to grow and dry our own ginger came about shortly after we purchased the company which guarantees us good flavour and control over our hero brew. …

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