Newspaper article The Florida Times Union

Psst! Here's Inside Information on News Releases, Photo Reprints

Newspaper article The Florida Times Union

Psst! Here's Inside Information on News Releases, Photo Reprints

Article excerpt

Once a year, I offer answers to frequent questions from readers. So here are the hot topics from Reader Services:

Q. How do I get publicity for my group's event?

A. You have to do some reporting, because no single routine will work for every news organization or in every situation.

First, call to find out where to send your information. Don't blanket the newsroom with press releases. Next, find the news peg of your story. What is interesting, unusual or significant? Make sure you include a contact person for follow-up calls.

Don't wait till the last minute. The more important the event, the earlier you should contact us.

The only consistent rule is to ask reporters or editors for their preferences. If you don't have time to make those inquiries, then you don't have time to be effective. And call the reader advocate with questions.

If you have had a bad experience, don't give up. The keys can be summarized as the three Ps: persistence, professionalism and politeness.

Q. Where can I buy back issues?

A. To purchase a back issue for the regular price, visit the lobby from 9 to 5 at 1 Riverside Ave. at the foot of the Acosta Bridge downtown. Or call 359-4262 to have a back issue mailed. A nominal shipping and handling fee is added. Supplies are limited, but back issues usually are available for the last 12 months.

Q. How can I find an old article?

A. The quickest and cheapest way (it's free) is to check the archives on the Times-Union's Web site (www.jacksonville.com). The Web site doesn't include everything published in the paper, such as wire service articles. And you can only search a few years back. If you don't have Internet access, visit a Jacksonville library. For more extensive searches, check the microfilm at the Main Library downtown. For a fee, Reader Services will conduct limited searches.

Q. Can I buy a print of a photo?

A. Yes. But only published photos taken by Times-Union photographers are available for resale. …

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