Newspaper article The Florida Times Union

Jazz Fest Unveils Poster, Lists Lineup for 20th Show

Newspaper article The Florida Times Union

Jazz Fest Unveils Poster, Lists Lineup for 20th Show

Article excerpt

The 20th anniversary edition of the Jacksonville Jazz Festival poster was unveiled at the WJCT studio yesterday.

The poster commemorates the 1999 version of the annual festival, set for Nov. 6-13 at Metropolitan Park. Event headliners include saxophonist Grover Washington Jr. and guitarist/vocalist George Benson.

The poster, created by Ponte Vedra Beach artist Keith Gold, features shimmering gold foil designs and art deco borders depicting players from the early days of jazz.

The main image is a hat-wearing trumpeter symbolizing, according to Gold, some of the great trumpeters who have played the Jacksonville fest -- players like Dizzy Gillespie, Miles Davis and Maynard Ferguson.

"Also, I actually started playing trumpet myself at age 10," Gold said. "So I'm very partial to that instrument. . . . But, really, instead of looking ahead with this image, I was more interested in marking time to honor what's been done here for the past 20 years."

Vic DiGenti, executive producer of the festival since 1993, said Gold's poster seems a perfect, timeless image at the brink of a new millennium.

"It somehow seems futurist and retro at the same time, which seems perfect for jazz," DiGenti said. "I think it's a tip of the hat in both directions."

The poster, sold in both unsigned and signed/numbered versions, has become a highly anticipated, collectable part of the event.

"We never really focused on the collectability or value of the poster," DiGenti said. "But there's no question that there is intrinsic value in a signed poster or in collecting the whole series."

People call or drop by the studio hoping to find a poster or two to complete a set.

That's not always easy to do. DiGenti said the 1990 poster -- coincidentally also designed by Gold -- was so popular it's nearly impossible to find. Another popular design was the 1986 poster by Utah artist Kim Whitesides, depicting a saxophonist straddling the Main Street bridge. …

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