Newspaper article The Florida Times Union

Butler Square Pegged for Area on Southside

Newspaper article The Florida Times Union

Butler Square Pegged for Area on Southside

Article excerpt

CBL and Associates, known in Jacksonville for its ownership in The Avenues mall and the Regal Cinemas along Philips Highway, could be putting its name on a new center soon.

The A.C. Skinner family has executed a contract to sell 31.8 acres along Gate Parkway, northeast of Butler and Southside boulevards, to CBL.

Skinner representative Chip Skinner said CBL was in its inspection period for the property. Pending that due diligence, the deal could be completed early next year, he said.

CBL, based in Chattanooga, Tenn., has not returned calls.

The new center has not been a secret, however.

A year ago, CBL filed documents with the Jacksonville Planning and Development Department Concurrency Management System Office for the project, calling it Butler Square.

According to the informal review request, the $35 million Butler Square would contain 293,000 square feet of space and generate 600 full-time and 150 part-time jobs.

Centers that size typically feature a few large anchor tenants, such as housewares, discount, department and grocery stores, and a number of smaller retailers. Many centers also feature restaurants, banks and other retailers along the perimeters of the property.

Butler Square would emerge near what has become known informally as the Tinseltown area. That corner of northeast Butler and Southside boulevards actually is Deerwood Park North, owned by Gate Petroleum Co., and the CBL project would sit just east of that, at Gate Parkway and Butler Boulevard.

Tinseltown itself is the 20-screen Cinemark USA Inc. theater in Deerwood Park North.

... As for referring to areas for their retail developments, consider Regency (thanks to Regency Square mall) and the Avenues (thanks to The Avenues mall). Still, it seems far less common to name an area after a movie complex, although the old drive-in days did create a few landmarks.

PECAN PARK: With the intent to lure truckers and travelers off Interstate 95 in North Jacksonville, developers are making plans for a more than 50-acre truck wash, restaurant and convenience store complex.

Preliminary plans were filed for city concurrency review for a 54. …

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