Newspaper article The Florida Times Union
Alternative Music Store Closes Theory Shop Was Boardwalk Fixture
JACKSONVILLE BEACH -- The Theory Shop, the funkadelic little
music store and boardwalk fixture for more than a decade, has
said goodbye to the Beaches area.
Increasing rents brought on by gentrification, building
maintenance costs and a desire to focus on the Theory Shop's
Five Points location in Jacksonville all factored into the
decision, owner Tammie Faircloth said Tuesday.
But leaving the boardwalk and the kids who grew up on the
Theory Shop's menu of punk, ska, electronica and all forms of
alternative music in between wasn't an easy decision to make,
Faircloth said. It was especially difficult because less than
two years ago, Faircloth closed Einstein A Go-Go, an all-ages
alternative music club on the boardwalk that placed North
Florida on the alternative club circuit drawing bands such as
Nirvana and 10,000 Maniacs.
"We've always been a fixture at the Beaches," Faircloth said
while waiting on customers at the Five Points store. "We were in
that area when it was labeled blighted. It's kind of ironic that
we leave when it becomes homogenized."
Sunday was the Theory Shop's last day in the 400 block of the
north boardwalk, with longtime customers helping Faircloth and
her family pack up items and memories or buying a keepsake or
two for posterity.
"It was sad to leave, I love the Beaches," Faircloth said.
"Some of the kids have been regular customers for years. …