Business Goal: Www.profits on Net

Article excerpt

Culinary Art Designs is a Jacksonville business that designs

menus mainly for area restaurants and clubs. But now it's found

a way to expand beyond Jacksonville.

It's using the Internet.

Culinary Art Designs recently put a home page on the World Wide

Web so that Internet users all over the world can find and do

business with the Jacksonville company. The Web site

(www.culinaryartdesigns.com) is still being developed but

already the company has received electronic messages, or e-mail,

from interested customers around the country, said Helen

Covington, marketing director.

"A lot of it [business] is local, but we'd like to expand.

That's why we think our Web site and having e-mail is going to

be helpful," Covington said.

"It's a way for people to see us and know we exist," she said.

Culinary Art Designs is one of hundreds of Jacksonville

companies, both big and small, that are using the Internet to

increase their business. And with the World Wide Web still in

its infancy, having come into widespread use in just the last

three years, more and more businesses are going on the Internet

every day.

"I think we're just beginning to see the usage of businesses on

the Web," said Robert Norris, a former University of North

Florida professor who researched businesses using the Internet.

"We're seeing businesses that did not have an opportunity to

exist at all" that are starting up on the Internet, he said.

Dog Lovers Pedigree Service (www.dogloverspedigree.com) has

been in business since 1984, but it is getting a large amount of

its business from the Internet, said owner Darla Duffey.

"It is picking up. It has picked up in the last three or four

months," she said.

Duffey said about 50 percent of her Jacksonville mail order

business, which researches dog pedigrees, is now coming from

orders through the Internet. The rest come through

advertisements in Dog World magazine.

Besides taking orders through the Web, some businesses benefit

just from the exposure.

"I've had a lot customers find us on the Internet and come on

in," said Judy Charland of Judy's Homebrew Shoppe Inc., a

Jacksonville store that supplies beerand wine-making equipment.

Judy's Homebrew's site at users.southeast.net/(tilde)judy

offers the store's catalog and accepts orders but also provides

information on home brewing, including a 100-question quiz.

"We have a lot of fun with it. We have a lot of information

that customers like," Charland said. "Once we get people there,

we want them to stay on the site."

Of course, to stay on the site people have to first find the

site. …