Newspaper article The Florida Times Union

Mercury to Sponsor LPGA's Titleholders

Newspaper article The Florida Times Union

Mercury to Sponsor LPGA's Titleholders

Article excerpt

The LPGA has capitalized on Mercury's recent interest in women's

golf to land the Ford Motor Company division's stamp on the

Titleholders Championship.

Mercury has signed a three-year contract with the LPGA to be the

title sponsor of the Titleholders, which will be played at LPGA

International in Daytona Beach April 30-May 3. Mercury already

has sponsored the seven-event Mercury LPGA Series, including a

$250,000 bonus for the leading money-winner in those

tournaments.

"Mercury has stepped up in a significant way, and has the same

vision that we do about women's golf," LPGA Commissioner Jim

Ritts said. "They've gone from being our official car to the

umbrella sponsor of the Mercury Series to sponsoring one of the

most important championships in women's golf. I think Mercury is

enormously committed to the women's market and a women's

audience."

"Our growing relationship with the LPGA shows how serious we

are about reaching women," Lincoln-Mercury General Manager Jim

O'Connor said.

Budget Rent-a-Car also has joined Mercury in sponsoring the

Titleholders. Budget is the official rental car company of the

LPGA.

The purse for the Titleholders will remain at $1 million. CBS

will air portions of the final two rounds.

ARNIE GETS HIS WISH -- An announcement is expected in the near

future of a PGA Tour event at the Laurel Valley Country Club in

Lignoier, Pa., near Arnold Palmer's hometown of Latrobe.

The tournament will begin in 1999, according to the Pittsburgh

Post-Gazette, and will fulfill a long-time desire of Palmer to

have a regular Tour stop near his hometown.

Several other legendary figures in golf are either associated

with events near their homes -- such as the GTE Byron Nelson

Classic in Dallas and The Memorial near Jack Nicklaus' hometown

of Columbus, Ohio -- or lend their name to tournaments, such as

the Sarazen World Open.

The Pittsburgh area never has had a regular presence on the

Tour calendar. The Oakmont Country Club has been the site of

seven U.S. Opens, a U.S. Women's Open, a PGA Championship, a

Senior PGA Championship and a Ryder Cup, but likely will not get

another U. …

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