Newspaper article The Florida Times Union

Kid's Choice of Flavor Makes Medicine a Bit Tastier

Newspaper article The Florida Times Union

Kid's Choice of Flavor Makes Medicine a Bit Tastier

Article excerpt

We all know a little bit of sugar (and a happy tune) makes the

medicine go down.

Raynor Pharmacy in Macclenny is hip to that notion. In fact,

the drugstore is among a growing number in the United States

where customers help create their own flavoring. And we're not

talking a splash of cherry extract or a few drops of honey,

either.

Now kids can order up an amoxicillin slush in their choice of

lemon-lime or banana or a clarithromycin chocolate shake.

"Getting children to take some liquid medications is an

enormous problem," said Robert Moskowitz, the Macclenny

pharmacist who does the flavorful mixing and matching. "If

something tastes bad enough, kids will fight tooth and nail to

keep from taking it. Soon Mom and Dad get worn down and they

start conveniently forgetting every other dose."

Moskowitz started adding flavors to liquid medicines at the

independent pharmacy in Macclenny a few months ago. He uses a

system called FLAVORx, created at an independent pharmacy in

Washington.

About 200 pharmacies across the United States use the system,

which is a franchise sold by annual contract. Pharmacists add a

charge to the cost of the flavored medicine.

Moskowitz, who charges an additional $2 per prescription, said

the flavorings have no effect on medicines except to make them

more palatable.

More than 40 flavors are available, from the usual fruity

tastes of strawberry and grape to watermelon and coconut for

more selective taste buds. The flavoring system comes with a

manual and mixing chart for hundreds of generic and brand-name

liquid medications. The system takes into account the exact

ingredients of specific brands, including those already

pre-flavored.

Since they can even change the flavor of already flavored

medicines, pharmacists can offer children a choice and even a

taste before mixing the entire prescription.

Children get a "compliance chart" to take home and color as they

take the prescription. When they bring the chart back, they get

a prize. "Compliance is the whole issue, really," Moskowitz said. …

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