Newspaper article The Florida Times Union

Jaguars Even Score on Concession Prices

Newspaper article The Florida Times Union

Jaguars Even Score on Concession Prices

Article excerpt

Beer will cost more at Jacksonville Jaguars games this year, but

if all goes according to plan, you won't have to wait as long

for them. And if you prefer Gatorade or water, you'll save money

while you save time.

The Jaguars are evening the score when it comes to concession

prices: some are headed up and others are going down. And the

prices for all food and drinks at Alltel Stadium have been

rounded off to the dollar to quicken the transaction time for

football fans at concession stands.

"It should be a lot more efficient from a transaction

standpoint and we should operate more efficiently," said Bob

Underwood, general manager of Volume Services, the stadium

concessionaire.

Yesterday, the Jaguars released a statement announcing lower

concession prices. But while there is a price break on some

items, fans will have to dig a little deeper into their pockets

to pay for others.

Underwood said the concessions that cost more are offered in a

different size or portion than last year. He said operating

costs prompted some of the increases:

A 20-ounce cup of beer cost $4.75 last year. This year, there

is a 21-ounce cup of beer priced at $5.

Last year, a hot dog cost $2.50. That hot dog does not exist

this year. Instead, there are two: one for $3 and a smallersized

hot dog for $2.

Last year, a 32-ounce bucket of popcorn cost $1.50. This year,

there is a 46-ounce size for $2. The 32-ounce size was

eliminated.

The kiddie meal, $4.75 last year, is $5.

Five concession items that saw price decreases were bottled

water, Gatorade, peanuts, onion rings and coffee. For example:

Last year, a 16-ounce bottle of water cost $2.50. This year, it

will cost $2.

A 20-ounce bottle of Gatorade will cost $3 this year, compared

to last year's price of $3.75.

Last year, a 12-ounce cup of coffee sold for $1.25. This year,

an 8-ounce cup will cost $1.

New items on the menu include a large cup of fries and a tub of

popcorn -- both $5. …

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