Newspaper article The Florida Times Union

Nike, Jaguars Find Good Use for Worn-Out Sneakers

Newspaper article The Florida Times Union

Nike, Jaguars Find Good Use for Worn-Out Sneakers

Article excerpt

Worn-out sneakers will be trans formed into a new play

ground sur face and bas ketball court at the Bridge of

Northeast Florida.

Sneakers collected at Jacksonville Jaguars home games today

and next Sunday will be recycled by Nike and turned into

synthetic surfaces.

Nike's effort with the Bridge, located on Pearl Street in

Springfield, will save the organization about $40,000 in costs

to build the surfaces.

The Bridge serves about 150 to 200 children a day and 1,000

children a year. It provides at-risk children and their families

with health, social and educational programs.

Jaguars officials kicked off the shoe drive this past week by

donating about 100 pairs of game-day and practice shoes Jaguars

players have worn out so far this season. It will take about

6,500 pairs of shoes to build the surface and areas underneath

the surface.

Nike has done this before in other cities, but this marks the

first time an NFL team has spearheaded such a collection drive.

It marks another first for Jacksonville.

The Reuse-A-Shoe project is part of Nike's local community

service work.

Nike, which outfits the Jaguars, has raked in millions of

dollars primarily hawking sneakers, but the shoe giant obviously

has a philanthropic side.

For instance, in October, Nike helped with the introduction of

the Jaguars Cool Cats Club, the team's official youth fan club.

Nike sponsors the Jaguars wives' "Let Us Play" sports camp for

girls, which will host 300 inner-city youths at the University

of North Florida this spring.

AN AFFORDABLE SHOE -- Houston Rockets center Hakeem Olajuwon

is continuing to forge ahead with the selling of his $35

sneakers. The latest model of his low-priced shoes, "Dream IV,"

is on the racks of WalMarts, Kmarts and Payless Shoe Source

stores. …

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