Newspaper article The Florida Times Union

Budweiser Angles for Visibility

Newspaper article The Florida Times Union

Budweiser Angles for Visibility

Article excerpt

Add Jacksonville to the list of places Rob Fitzgerald, a.k.a.

Johnny the Budweiser "I love you" man, has begged.

Fitzgerald was in town recently to tape a some what humorous and

welldone commercial for the Jacksonville Jaguars.

The commercial, which debuted at the first preseason game on the

stadium's Jumbotron screen, is a part of a strategy to market

group tickets.

In the commercial, Fitzgerald, who has appeared in several

national Budweiser commercials, is trying to get Jaguars owner

Wayne Weaver, Jaguars cheerleaders and Jaguars play-by-play

commentators to give him their group tickets. Of course, he

never succeeds.

The commercial represents an extension of the Jaguars'

partnership with Anheuser-Busch.

"It helps tie the Jaguars together with the sponsorship of

Budweiser being the official beer of the Jaguars," said Dave

Rowan, director of corporate sponsorship for the Jaguars.

The south end zone section of the stadium will be called the

"Bud Zone." That is where group seats are located for parties of

24 people or more at a price of $46 a seat.

The concept is designed for company gatherings, family reunions

and other large groups of people who may just want to enjoy the

game together.

Anheuser-Busch approached the Jaguars in hopes of creating a

more visible presence. The brewery had done a similar commercial

with the Charlotte Hornets of the NBA that enticed fans to buy

season tickets.

There will be a point-of-sale contest that can be entered at

retailers in Jacksonville, Daytona Beach, Gainesville and St.

Augustine. The grand prize is a tailgate party for 50 people to

be held at the stadium on Dec. 22, the day of the Jaguars' final

regular-season game.

If you were not at the game to see it, the commercial will

continue to air on the stadium's Jumbotron video screen for the

remainder of the season and will soon be aired on local

television. …

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