Newspaper article The Journal (Newcastle, England)

Mobile Pet Wash Device Gets Deal with Retailer

Newspaper article The Journal (Newcastle, England)

Mobile Pet Wash Device Gets Deal with Retailer

Article excerpt

Byline: JONATHON MANNING Reporter jonathon.manning@reachplc.com @JONNYAMANNING

ANEWCASTLE company that makes a device to clean pets while on the go has struck a $90,000 (PS67,932) deal with QVC.

Mud Daddy manufactures a range of portable devices that can be used to clean anything from dirty pets to outdoor equipment, without needing an electricity supply.

The company is now preparing to boost its overseas presence after striking an exporting deal with US retail giant QVC.

Under the deal, the North East firm will supply QVC with an initial 4,000 units of its Mud Daddy washing brush, with the potential for more orders to come.

Rez Gachcar, director at Mud Daddy, said: "The US market is set to be massive for us, particularly as our product is multi-use and so appeals to a wide range of customer segments - everything from the pet market to sports and beyond.

"We started the business in 2017, and our export activity began almost from day one. Our initial strategy was focused on driving UK sales, but we soon found that we were receiving messages on social media from consumers in Europe and the US who were interested in buying our products.

"People like our product because it's innovative. It's portable, doesn't require electricity and is almost silent - a real benefit when washing dirty pets."

To support its growth, Mud Daddy has started working with a fulfilment centre in Pennsylvania that will dispatch its products across to North American retail partners, as well as to online customers in the US and Canada. The company already sells its products to partners in more than 12 markets around the world through its website and on Amazon. Mud Daddy is The Mud Daddy washer also in talks with a potential German distribution partner, and hopes to begin supplying to customers in the region this summer.

By the end of 2019, the firm expects to boost its annual turnover by more than 500% to PS1. …

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