Newspaper article The Journal (Newcastle, England)

Heart Goes into Food Relaunch

Newspaper article The Journal (Newcastle, England)

Heart Goes into Food Relaunch

Article excerpt

Byline: COREENA FORD Business writer coreena.ford@reachplc.com @Scoopford

THE North East founder of healthy eating brand Kettlebell Kitchen has relaunched her North East franchise with a new look and name, after losing the firm she set up.

Carley Jones, from Newcastle, set out on a mission to take on global fast food chain McDonalds with her healthy fast food phenomenon in 2016 when she first opened 'clean eating' company Kettlebell Kitchen.

Within its first year it was turning over more than PS1.5m and making a profit of PS200,000. It quickly grew to three popular gym-themed restaurants in Greater Manchester, where Ms Jones now lives, as well as a meal preparation business.

At the start of the year Ms Jones - who was North West Woman of the Year in the Rising Star category of the Celebrating Women in Business Awards - also opened a separate franchise at Quorum Business Park, North Tyneside.

But Kettlebell Kitchen Ltd and Kettlebell Kitchen Services Ltd were put into liquidation in February after some of the firm's North West sites became unprofitable, and the business - together with the name - was then bought from liquidators by new owners.

Two restaurants remain in operation under the Kettlebell Kitchen name, as well as a meal prep service, but Ms Jones is no longer involved in the business.

Despite being devastated to have lost the business she founded, Ms Jones is now pouring her energy into relaunching the North Tyneside franchise, which was unaffected by the liquidation.

For the last two months she has worked on creating a new brand, Hustle & Heart, which will still have a healthy focus but aims to appeal to a wider range of customers.

Ms Jones said: "I was devastated when the business went into liquidation. I lost everything. It was gutwrenching. I can't say too much about the whole process but I am taking further action. …

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