Newspaper article The Evening Standard (London, England)

There's an App for That; BEAUTY Purpose-Built Base Brushes Are the New Must-Have for Your Make-Up Bag and Key to Flawless Foundations, Says Emma McCarthy

Newspaper article The Evening Standard (London, England)

There's an App for That; BEAUTY Purpose-Built Base Brushes Are the New Must-Have for Your Make-Up Bag and Key to Flawless Foundations, Says Emma McCarthy

Article excerpt

HOW to ace your base is the holy grail of beauty regimes across the capital. But while we may devote countless hours to sourcing the perfect Pantonematched shade or custom-made coverage, increasingly your choice of foundation is only half the winning formula. The rest comes down to your tool kit.

Formerly the unsung hero of our make-up kits, a new breed of purposebuilt brushes are being launched in tandem with the latest cutting-edge foundations to deliver precise application -- and, crucially, perfect results -- every time. From the heart-shaped cheekbone-hugger to the master mixers, here's your new-season guide to the perfect product pairings.

1. The sheer brilliant one For those still seeking to master nomake-up make-up, Chanel's new Les Beiges Eau de Teint Water-Fresh Tint may hold the answer. The bi-phase formula is composed of 75 per cent water and packed with micro-droplets of pure pigments which burst on contact and deliver a flawlessly luminous bare-skin effect with eight hours of hydration. Dispense a small amount onto the back of your hand and, using the ergonomic brush -- think short, strong fibres slightly angled to mirror the contours of your face -- swirl gently to transform the texture. Then blend onto your face in circular motions for a perfectly even finish. (PS48, chanel.com) 2. The hyper-intelligent one Shiseido's "intelligent" Synchro Skin Glow Luminizing Fluid foundation is pretty clever on its own, thanks to its ability to adapt to changing skin condition and boost the skin's natural hyaluronic acid production. But, when paired with Shiseido's Daiya Fude double-ended tool, it transitions into gamechanger territory. Each one is hand-crafted by a team of artisans in Japan and features a gel tip one end, which mimics the effect of fingertips without absorbing any product. …

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