Newspaper article The Journal (Newcastle, England)

Designing a Growth Plan from Popular Digital Hub; Commercial Property

Newspaper article The Journal (Newcastle, England)

Designing a Growth Plan from Popular Digital Hub; Commercial Property

Article excerpt

Byline: COREENA FORD Business writer coreena.ford@reachplc.com @Scoopford

ASUNDERLAND childrenswear retailer is creating jobs after opening a new office in a popular digital hub.

Designer Childrenswear is an independent family firm that has been based in Sunderland for over 30 years.

Now the business is poised to create up to 12 tech roles after opening a new office in Sunderland Software Centre, in response to rapidly growing demand for its products from overseas.

The company has reported a 50% rise in online sales year on year since launching its e-commerce website in 2005, with the bulk of orders coming from customers in overseas markets such as the UAE, the US, China and Japan.

The company's new 353sq ft office will allow the business to manage all of its creative, digital marketing and ecommerce activity in a dedicated space and will provide the firm with the space it needs to continue with its rapid expansion.

Designer Childrenswear employed just six people back in 2015 and now employs more than 40 people in a range of roles from retail to warehousing, photography and digital.

Over the next six months, after receiving support from MAKE it Sunderland, which is delivered by Sunderland City Council, the company has bold ambitions to continue growing its headcount with the recruitment of up to a dozen new members of staff in roles such as content creation and digital marketing, as well as e-commerce specialists.

E-commerce manager Dionne Evans said: "We have worked tirelessly and invested heavily in growing the digital side of the company over recent years but even we are surprised at the rate at which it has grown.

"For the first time last year, we witnessed huge international growth and are now increasingly selling more and more products to customers overseas. The opening of this new, dedicated office means we can centralise all of our digital activity and continue growing this side of the business, which has huge potential for further expansion. …

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