Newspaper article Evening Chronicle (Newcastle, England)

Music to His Ears; Dj Alex Is Thrilled to Hear He Is in with a Chance of Winning an Award Which Could Help Him Expand His Innovative Range of Products, Inspired by a Teenage Love of Mixing Tunes

Newspaper article Evening Chronicle (Newcastle, England)

Music to His Ears; Dj Alex Is Thrilled to Hear He Is in with a Chance of Winning an Award Which Could Help Him Expand His Innovative Range of Products, Inspired by a Teenage Love of Mixing Tunes

Article excerpt

t's rare you find a business born out of pure passion for house music.

IBut it was DJ Alex Clarke's first teenage love of mixing tunes in nightclubs which inspired him to create a product range that would overhaul the industry years later.

The fully trained joiner set up Fonik Audio Innovations in 2017 after spotting a market gap for well-designed and affordable furniture stands for music production equipment.

EXCITING Now, with orders as far afield as Germany, France and the USA, the future is looking bright for the Bradford-born music producer.

And it's about to get even more exciting for the Yorkshire business owner. He's been shortlisted in the Top 5 businesses to be in with a chance of receiving PS10,000 Yorkshire Bank prize as part of a Heart radio It makes difference." comfortable shows in you competition, giving inspirational small businesses a well-deserved pat on the back.

"We were looking for businesses with a strong community focus and distinctive character, as well as those making the most of technology to reach and engage with customers," Gavin Opperman, Group Business Banking Director at Yorkshire Bank says.

Alex fought off stiff competition from hundreds regionally to make it into the final round of the competition, after Heart Radio listeners were asked to nominate worthy local businesses.

Alex, 35, couldn't believe his ears when he heard the news.

"I was amazed," he says. "It fills me with confidence to know what I'm doing is right and it's a bit of recognition too.

"If I won, I'd spend the money on developing more of my designs to make more new products. I'd also like to make a flatpack version so people can take it home and build it themselves, which would make it cheaper.

"I also want to work on expanding my workshop to be able to offer more opportunities for young people to come in and learn about the music production industry. …

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