Newspaper article Evening Chronicle (Newcastle, England)

Bid to Cut Cancer Risk from Alcohol; THREAT INCREASING, NEW FIGURES SHOW

Newspaper article Evening Chronicle (Newcastle, England)

Bid to Cut Cancer Risk from Alcohol; THREAT INCREASING, NEW FIGURES SHOW

Article excerpt

Byline: MIKE KELLY Reporter mike.kelly@reachplc.com @MIKEJKELLY1962

MORE than 3,000 cancer sufferers in the North East have the potentially killer disease because of their alcohol drinking habits, it has been revealed.

The figures represent a worrying rise of nearly 6% over a decade and a health campaign has been launched in a bid to combat the growing problem.

It is called #7Cancers and has been launched in the region by North East alcohol office Balance to encourage people to stick to the "low risk" limits to reduce their risk of cancer.

The Chief Medical Officer's advice is for both men and women to drink no more than 14 units a week to stay "low risk".

However, research by Balance suggests over a quarter of North East adults - around 550,000 people - drink above that limit and 90% of these think they're "moderate" or "low risk" drinkers.

The campaign gets its name from the fact that alcohol causes at least seven types of cancer as well as 11,900 cases of cancer in the UK every year, including up to 3,600 mouth and throat cancers, around 4,400 breast cancers and around 2,500 bowel cancers.

Colin Shevills, Director of Balance, said: "These figures are shocking in themselves but it is truly worrying that hundreds of thousands of people are drinking above the low risk limits without realising they are putting themselves at increased risk of cancer and other medical conditions such as heart disease and stroke. Many of us still underestimate how much we drink. We know it can be tricky to work out how many units are consumed over the course of a week. Surprisingly, it is not younger adults but people aged over 45 who are most likely to be regularly drinking above 14 units a week.

"We're running this campaign as people have a right to know about the links between alcohol and cancer, but you will not see this on the bottle or can. …

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