Newspaper article The Evening Standard (London, England)

The Trying Game; TRENDS Michelle Kennedy Has Created a Space for Sharing Fertility Stories. This Is a Revolution, She Tells Amelia Heathman

Newspaper article The Evening Standard (London, England)

The Trying Game; TRENDS Michelle Kennedy Has Created a Space for Sharing Fertility Stories. This Is a Revolution, She Tells Amelia Heathman

Article excerpt

Byline: Amelia Heathman

MICHELLE KENNEDY has a unique window into the struggles, challenges and triumphs of modern motherhood -- and as co-founder and CEO of Peanut, a transatlantic app that connects mums living near each other, she's part of a global conversation: "You only have to open Peanut and read the posts and threads to see the issues affecting women to do with maternity leave, cost of childcare, relationships. The conversations are happening every day."

And they have helped inspire the next stage of her app: TTC, or Trying To Conceive. Launching today, TTC is a space where women can discuss fertility and seek advice and support from those on similar journeys. After seeing many Peanut users open up about their struggles to conceive a second child, and with an average of one in four pregnancies ending in miscarriage, Kennedy wanted to create an encouraging online space for women to connect and share.

In doing so, she hopes to combat the taboo around trying for a baby. "Women don't talk about it openly and when they do it's usually because they've come through the other side, so to speak. During the process, where can you find the support? Or talk to someone who understands what it's like to face the two-week wait after you've had an IVF implantation? Or what it's like to start on another hormone cycle? Being able to connect with women going through that same experience becomes critical; otherwise it feels deeply isolating.

"Fertility is growing to a $50 billion industry, and that's just from a medical intervention perspective. We've learned so much about how to build a commu-Continued on Page 28 Continued from Page 27 nity. This is a natural progression." To access TTC, women download the normal Peanut app but select Peanut TTC at the start. A discovery feature shows other women in your area -- an algorithm matches people depending on how long they've been trying for a baby, a data point that won't be available on public profiles but is selected in the sign-up process. …

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