Business Intelligence Solutions 2001

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BUSINESS Intelligence Solutions 2001 is the UK's largest and best event dedicated solely to the technologies and applications for business decision-making. Two packed days of challenging ideas and hard information will put you at the forefront of global best practice - in a format designed to maximise your time and meet your organisation's needs.

The conference features a free programme with a wide-ranging portfolio of keynote and in-depth masterclasses.

The programme focuses on key business areas, especially marketing, finance and the supply chain. These provide comprehensive, time-effective briefings on how to improve the timeliness, quality and relevance of reporting and analysis in your business area.

BIS 2001 also offers a free exhibition and the following activities:

The UK's largest showcase of business intelligence and data warehousing vendors

A comprehensive programme of industry and vendor seminars

Live webcast interviews with industry and case-study practitioners

Free access to a leading virtual exhibition BIS Extra www.biextra.com

Visitors will be able to find out about the latest technology and solutions for business such as strategic enterprise management, knowledge management, analytical customer relationship management, collaborative commerce, financial intelligence, portals and internet security issues.

To register for the BIS 2001 exhibition call the ticket hotline on +44 (0) 870 429 4452 or log on to the website to get the latest news on the event www.biuk.com

THE UK'S LEADING CONFERENCE AND EXHIBITION ON BUSINESS REPORTING, ANALYSIS AND INFORMATION MANAGEMENT

27/28 JUNE OLYMPIA 2, LONDON

CONFERENCE PROGRAMME

CUSTOMER AND MARKET MANAGEMENT ANALYTICS

One of the most important areas for the use of business intelligence is in the analysis of sales, marketing and customer service information. In particular customer data and analytics are at the very heart of any customer relationship management programme.

Rapidly growing demand for customer-analytic software is driven mostly by the belief that a company can receive considerable return on IT investment by analysing and acting upon customer data.

This session will examine how a customer relationship strategy should determine the necessary organisational changes, the business processes to be redefined, and which IT systems and infrastructure are vital to success.

Business intelligence for customer and market management analytics - Howard Dresner, vice president and research director, Gartner.

Howard Dresner is an internationally recognised authority in the area of business intelligence with more than 16 years of industry experience. He has also held a variety of technical, marketing and management roles at various end user and vendor organisations.

* Business intelligence demand creates market innovation and instability - how can organisations map a path to successfully leverage business intelligence and fully obtain the benefits associated with it?

* How will companies develop comprehensive BI strategies and avoid obstruction from packaged applications?

* Which vendors and products will lead the BI industry?

CRM customer and market management analytics for the finance sector - Tony Woods, director, Insight 4, and partner, StatApp.

Tony Woods is a statistician with more than 30 years' experience in the application of data analysis in the commercial and public sectors.

CRM analytics is the force which allows the different types of customer data - transaction records, lifestyle, geodemographics and market research - to be transformed into customer intelligence for both strategic and tactical use. This masterclass will cover:

* An introduction to the principal analytical tools.

* An explanation of how each can be tailored to support different commercial objectives. …

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