Newspaper article The Evening Standard (London, England)

The Ibiza Inquisition; 'Landing Card' to Quash Yob Culture on Clubbers' Island Asks: Are You Staying in a Hotel, a Villa or a Cell?

Newspaper article The Evening Standard (London, England)

The Ibiza Inquisition; 'Landing Card' to Quash Yob Culture on Clubbers' Island Asks: Are You Staying in a Hotel, a Villa or a Cell?

Article excerpt

Byline: DANIELLE GUSMAROLI

IT'S FAMED for its sun, sea and non-stop sex. But Ibiza, the Spanish island where shameless shenanigans go on in dark corners and even on stage, is trying to clean up its act. The hedonistic lifestyle, for years synonymous with the clubbers' paradise, could be heading for the door as an unusual advertising campaign is urging Brits abroad to tone it down.

Mock immigration landing cards written in a style familiar to the island's laddish clientele are circulating clubs and bars calling on revellers to respect the summer hot spot, where Britons descend each summer leaving a trail of disruption.

Concerned at the Brits' roller-coaster lifestyle, the locals laid down the gauntlet and told politicians "enough is enough". So, against a backdrop of crime fuelled by drink and drugs, the worried officials spoke to those who have the ear of the partying crowd.

The result: a consortium of 15 clubs and bars who conjured up the idea of landing cards. Using simple language that even the most hungover reveller can decipher, they ask new arrivals to answer the following questions: Are you: a national, a visitor, a tosser?

While on the island will you be staying in: a hotel, a villa, a campsite or a cell? Have you ever been a dickhead? Is the purpose of your visit business, pleasure, or to be an arse?

The cards are part of an advertising campaign driven by dance music officials from Radio 1 - which broadcasts live each season from the "happening" beaches.

The station's executive producer of dance music, Matt Priest, stepped in after locals and politicians complained they could no longer tolerate British yobs. Last month the Friends of Ibiza - a group of 15 top DJs, bars and clubs - was born. Their aim is to stamp out the small contingent of troublemakers who spoil it for the clubbing fraternity on the island.

Judge Jules, resident DJ on the island for five years, said: "There are two types of clubbers who come to Ibiza; the clubbing fraternity who bring with them between [pound]800 and [pound]2,000 and seek amazing sunsets and clubs and bars, and those who come with just [pound]150 in their pockets looking for cheap beer. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.