Newspaper article The Evening Standard (London, England)

Move over Dahl-Ing as Sophie's Opium Ad Is Scent Up

Newspaper article The Evening Standard (London, England)

Move over Dahl-Ing as Sophie's Opium Ad Is Scent Up

Article excerpt

Byline: DANIELLE DEMETRIOU

THE billboard image is strangely familiar. A model is draped seductively over dark silken sheets, chin tilted skywards, eyes closed and legs akimbo.

However, this is not Sophie Dahl starring in Opium Part Two. Instead, the parody advert, which will be emblazoned on billboards across the country by the end of the year, is promoting an altogether earthier product - Newcastle Brown ale in 330ml bottles.

The original adverts for the Yves Saint Laurent perfume were removed after prompting more than 900 complaints from members of the public, a record number received by the Advertising Standards Authority for any printed image.

The new version is not, however, likely to incur the wrath of the public.

While Dahl caused a stir because she appeared wearing little more than jewellery, high heels and, one imagines, a spray of Opium perfume, the flame-haired male Newcastle Brown model is fully clothed in white overalls and workmen's boots. …

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