Newspaper article The Florida Times Union
Travel Industry Reassures the Public Campaign in Works to Woo the Nervous
Byline: Walter C. Jones, Times-Union staff writer
SMYRNA -- The travel industry is trying to put a positive spin on bad news by releasing survey data showing most Americans want to travel and launching a media campaign to woo them back on the road, the air and high seas.
"Now is the time for the travel industry to fight back and win back our customers,'' said Adam Goldstein, outgoing chairman of the Travel Industry Association and a senior executive with Royal Caribbean Cruises Ltd.
Research conducted for the association in mid-September shows 69 percent of those Americans who already had vacations planned before the Sept. 11 terrorist attacks have made no changes.
But 12 percent canceled at least one leisure trip, and another 8 percent postponed.
Among the 1,000 adults who answered the survey, which had a 3 percent margin of error, just 12 percent said their concerns over security of air travel or travel in general was reason to stay home.
Industry experts say only time will win back those nervous about flying. For everyone else, the association is hoping a coordinated "See America'' media campaign will stir patriotic passions so Americans sort of thumb their nose at terrorists by taking a vacation.
"Travel is one of our most funda- mental freedoms,'' said association president William Norman. "It is our industry's responsibility to protect and preserve that freedom. …