Newspaper article The Florida Times Union

Amelia's Boutique Is a Hit on the Road

Newspaper article The Florida Times Union

Amelia's Boutique Is a Hit on the Road

Article excerpt

Byline: Allison Schaefers, Nassau Neighbors staff writer

Red, white and blue have helped a Nassau County patriotic organization more than triple holiday gift sales this year.

It's the trendiest color combination of the season, if you ask members of the Amelia Island chapter of the Daughters of the American Revolution. They manage Amelia's Boutique Road Show, a traveling store featuring patriotic merchandise.

Since Sept. 11, the club's road show, which sells patriotic items at various locations, has sold more than $6,000 worth of merchandise, including Christmas ornaments, clothing, home decor items and knickknacks, said Regent Jeri James.

"People see red, white and blue and it's like metal to a magnet," James said. "We're not having any problem selling stuff."

Last year, the show raised $1,200, but the profits keep climbing this year, she said. The club has held 10 traveling shows in the past 10 weeks and is planning more, James said.

The traveling boutique gets invitations from other Florida counties and Georgia, she said.

The 95-member club's mission is to foster education, patriotism and historic preservation. Members use the money to pay for college scholarships, an annual essay contest and to provide schools and community organizations with educational materials about patriotism, James said.

DAR member Paule Ann Ceci said she's pleased that the boutique's success will help fund a scholarship program at Florida Community College at Jacksonville. They're not looking for the smartest student, or the one most in need of financial assistance, both of whom have many scholarship funds to choose from.

"They're going to choose an average student for us," Ceci said, "one that would have fallen through the cracks."

Although the road show is fun, James said, it serves an important purpose. Its success has helped the young club expand its services to schools outside Amelia Island. The club now is able to offer its annual essay contest to all fifth- through eighth-grade students in Nassau County. …

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