Newspaper article The Florida Times Union

New EWC Program Gets Boost College to Share in Adam's Mark Deal

Newspaper article The Florida Times Union

New EWC Program Gets Boost College to Share in Adam's Mark Deal

Article excerpt

Byline: Joe Humphrey, Times-Union staff writer

The fledgling hospitality and tourism management program at Edward Waters College will receive a $100,000 boost today as part of a settlement reached between the state and the Adam's Mark hotel chain.

The money, a portion of a $1 million settlement reached in December, is meant to help increase minority representation in the hospitality industry. EWC is among four schools benefitting from an agreement between the St. Louis-based hotel chain and Florida Attorney General Bob Butterworth, who accused the Adam's Mark of discriminating against African-American guests at the 1999 Black College Reunion in Daytona Beach.

EWC President Jimmy Jenkins said the money will be used to augment the school's year-old hospitality and tourism management program. The college plans to build a 50-bed hotel by 2004 and wants to expand the program beyond 20 students. The $100,000 settlement will help more minorities receive training, Jenkins said.

"I believe we just have to get more involved in the process and help to train people to be more sensitive to the lifestyles of a diverse population so we can help everyone feel comfortable and feel important," he said. "The fact we are going heavily into tourism and the hospitality industry, we are going to be able to train young men and women to be part of the force out there."

Each of Florida's four historically black colleges has received money from the settlement. Florida A&M University in Tallahassee was given $250,000 and Bethune-Cookman College in Daytona Beach received $150,000. Florida Memorial College in Miami, like EWC, received $100,000.

The settlement's remaining $400,000 was earmarked for guests at the 1999 Black College Reunion. Those guests will have the option of returning their share -- up to $1,000 each -- back to the colleges.

After the 1999 reunion, more than 100 guests complained about unfair treatment based on race. …

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