Newspaper article The Evening Standard (London, England)

Double Deal Joy for FA; McDonald's and British Airways Are New Backers

Newspaper article The Evening Standard (London, England)

Double Deal Joy for FA; McDonald's and British Airways Are New Backers

Article excerpt


THE Football Association today received two significant financial boosts after announcing deals with McDonald's and British Airways.

On a day dominated by reaction to David Beckham's injury, the FA announced that England's World Cup squad will be flown to and from Japan this summer on a specially decorated fleet of British Airways planes bearing the team's famous three lions logo.

Four planes have been painted with the FA's crest as part of a twoyear deal with BA worth [pound]3 million.

The FA substantially increased its income again today with a [pound]28m four-year sponsorship deal with McDonald's. The deal brings closer the huge total of [pound]300m the FA looks like hitting with a series of contracts.

The deal with the world's most famous fast-food restaurant is worth [pound]7m a year.

It will include the creation of 8,000 new community- based coaches for young players, increasing the numbers of qualified coaches by more than 50 per cent to 22,000 by 2006.

The FA has already signed a [pound]150m deal with sportswear company Umbro and has renewed its association with Nationwide Building Society with a new-four year agreement worth a total of [pound]30m.

This latest deal, which includes changing the name of the traditional Charity Shield curtain-raiser to the Community Shield, brings the total sponsorship income to more than [pound]200m in two months alone with the FA confident of adding at least three more similar sponsorship deals, bringing the total to a staggering [pound]300m.

With security a primary concern following the 11 September terrorist atrocities in America, the FA is especially delighted with the BA deal because it wanted an agreement that would guarantee it exclusive use of planes for the flights to and from the Far East.

It will have its own security staff on board to boost BA's antiterrorist measures.

BA will fly the 150-strong England party, which includes coach Sven-Goran Eriksson, his players, their partners and children plus FA officials to Dubai for a weeklong training camp on 13 May. …

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